Eye tracking is the measurement of eye activity. Have you ever wondered what we choose to ignore and what we look at? How often do we blink and why? What type of stimuli does the pupil react to? Eye tracking is an easy concept to understand, but the interpretation and process are rather complex. Our staff at The Eye Center in Okmulgee, OK, provide eye tracking services and interpretation of the data collected. We are proud to serve the Bixby, Okmulgee, and South Tulsa area.
The Process of Eye Tracking
Eye tracking devices can be head-mounted or remote. The head-mounted version is connected to a computer. The most common eye trackers, though there are several types of non-intrusive tracking devices, typically have 2 common components, the camera, and a light source. Tracking begins with the infrared light source being directed toward the eye followed by the camera tracking the reflection of the light source and also picks up on other activity including the visible ocular features, for example, the pupil.
Interpreting Eye-Tracking Data
In the age of technology, computer screens make it very easy to analyze not just one participant but many and analyzing the visual path is very efficient. Several other methods exist today for the exploration of eye data. As eye data is entered into computers, it is turned into a set of pixel coordinates. Eye data will be absence or present in different points across the screen allowing it to be examined. Analyzing eye activity using this type of eye tracker is used when a certain feature catches the attention, what features are being, how fast the eye moves and what objects are being overlooked in addition to many other gaze-related questions.
Applications of Eye Tracking
Have you ever thought about how much we use our eyes today? Daily activities range from reading a book, surfing the World Wide Web, driving a bike and playing with the family dog. Do you enjoy playing video games, catching the latest movies and capturing pictures on the cell phone? These activities are applications of eye tracking. Anything in life that has visual components, with some exceptions, are eye tracked. Our eyes are used almost non-stop so learning about activity and how our eyes are used is something we are finding is an important consideration in design and research.
The defense industry, in addition to the medical and automotive industries, have been using and applying eye-tracking technology for quite some time now so we can enjoy a safer life. Web design, entertainment, packaging, and advertising have all seen the benefits of the visual behaviors of consumers. Even the physiology and psychology world has contributed to the eye tracking research with special populations.
Schedule an Appointment Today!
The Eye Center of Okmulgee proudly serves the Bixby, Okmulgee, and South Tulsa OK communities and takes pride in keeping our eyes focused on the future of optometry. Our eye care services are designed for infants through seniors and the entire family. We have a doctor for everyone. The eye center offers extensive eye exams and enjoys serving the area as their primary eye care optometrist. You can schedule an appointment by calling us at 918-369-3937 for our Bixby location and 918-756-036 for our Okmulgee office.